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Analytic Outsourcing
The reasons companies outsource are varied. Cost is a main driver, but sometimes it’s about focus. Shedding a non-core function allows a company to focus on what they do well. Other times, it’s simply a matter of resources. Through the years, the need for specialized skills has led organizations to look for outside help.
In talking to prospects and partners over the last several months, I’m convinced that advanced forms of analytics will follow this path. The skills required to leverage data mining, text analysis, predictive models and statistical analysis are very specialized and in high demand. This is the perfect scenario for analytic outsourcing. Outsourcing analytics allows a company to focus on taking action based on insights delivered by the outsourcer. The outsourcer can leverage these specialized resources – in many cases PHD’s - across multiple clients. As the importance of analytics grows – and it will – organizations will have an option to outsource.
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